Library

Library This library brings together writing, frameworks, conversations, and published work that reflect how we think about leadership, organisation, and impact. Some pieces are reflective. Some are practical. All are intended to support clearer thinking in complex environments.

Frameworks & Tools

Uncommon Thoughts

Uncommon Perspectives

Uncommon Sense

Deploy London

Bernice Pan

COMING SOON: How brands can respond to global shifts in culture, navigate it's convoluting and sometimes contradictory nature to thrive in this new era.

Ecoganic Bananas

Frank & Dianne Sciacca

How embracing diversity and respecting our interconnectedness can restore the natural capital of the land for future generations.

IKEA

Dr Tie Wang-Jones

How to build roads as you walk on them for human and digital transformation that benefits everyone.

Google

Dhane Scotti

How hunting discomfort, representing your community & reaching back results in phenomenal impact for yourself & everyone else.

Ben & Jerry's

Sean Farrell

How a values led approach & commitment to serve your communities results in outcomes & rewards money can’t buy.

Canva

Jared Ingersoll

How food can be a bridge to greater empathy for one another & a better world

BBDO Guerrero Philippines

David Guerrero

How an empathetic creative approach enables you to amplify culture to build globally consistent brands with local resonance.

BBDO India

Josy Paul

How inclusive leadership, being an antennae & leading a creative life, leads to breakthrough work that changes the lives of millions

Talks, Writing & Media

The Good, The Bad & The Ugly: Doing Good vs Just Looking Good

Jenn joined a panel discussion with Citizens of the Great Barrier Reef founder Andy Ridley exploring the difference between performative purpose and meaningful action, and what credible leadership, advocacy and business responsibility look like in practice.

Creating A Cultural Advantage: Moving Beyond "Just Enough"

WARC x Uncommon Kind

Jenn was invited by WARC to contribute to Creating Cultural Advantage, a global thought leadership publication exploring how brands can build trust, relevance and growth through stronger cultural intelligence and more meaningful engagement with communities.

Purpose Incorporated: Purpose as an operating business model

WARC x Uncommon Kind x Economics of Mutuality

Jenn partnered with WARC and Economics of Mutuality to co-create Purpose Incorporated, a first-of-its-kind APAC thought leadership series exploring how organisations can move beyond purpose as a communications platform and towards purpose as an operating model.

10yrs of Snickers: You're Not You When You're Hungry

Cannes Lions Effectiveness

Jenn joined a Cannes Lions effectiveness showcase reflecting on her contribution to Snickers Hungerithm, an award-winning campaign that transformed real-time internet sentiment into dynamic pricing and became one of the most celebrated evolutions of the "You're Not You When You're Hungry" platform.

Curated material for integrated leadership