10yrs of Snickers: You're Not You When You're Hungry
Snickers Hungerithm
Cannes Lions Effectiveness Showcase
Jenn joined a Cannes Lions effectiveness showcase reflecting on her contribution to Snickers Hungerithm, one of the most awarded and effective campaigns within the globally recognised "You're Not You When You're Hungry" platform. By transforming real-time internet sentiment into dynamic pricing, the campaign demonstrated how data, technology and creativity can create commercially effective and culturally relevant ideas. The work delivered significant sales growth while earning global recognition for both creativity and effectiveness, offering lessons in how enduring platforms can evolve, remain relevant and continue creating value over time.
Highlights
• Cannes Effectiveness Lion
• 21 Cannes Lions, including 6 Gold Lions and a Titanium Shortlist
• D&AD Pencil Winner
• One Show Gold, Silver and Bronze Awards
• 2 x Spikes Asia Grand Prix
• Multiple Effie Awards for effectiveness
• Internationally recognised for creativity, innovation and commercial impact
To read more and watch the presentation showcase: