Social & Environmental Strategy

Movember

‘Pash Rash’ Campaign

Celebrating Diversity & Inclusion To Stop Men Dying Too Young

To acknowledge all their valued campaign supporters regardless of how they identify and sexual orientation, Movember Australia commissioned a world first fundraising campaign called ‘Pash Rash’.

The campaign featured androgynous looking models and partnered with gender neutral skincare brand, Triumph and Disaster to create the solution for pash rash, ‘Movember Rain’ cream, which contributed to Movember exceeding its fundraising goal globally in 2019.

The world's first pash rash cream

Movember Australia Feature

GQ Australia Feature