Social & Environmental Strategy

Mars Incorporated APAC

BBDO Mars Asia

By streamlining the operational frameworks across 12 APAC markets, we enabled each local market’s unique creativity to shine whilst remaining true to the DNA of each global brand.

Watch SNICKERS 'Don't Drive Hungry'

Watch PEDIGREE 'Reading Dogs'

Results

  • First successful 3 Star TV Copy for China
  • First regionally originated and exported campaign for Pedigree
  • 2 of 5 winning entries from APAC (38 entries) in Global Cannes Challenge
  • Creative and effectiveness awards wins for China, Philippines, Hong Kong and India in OneShow, AdStars, Kidlat, APAC Effies, Adfest, AME’s and YouTube Leaderboards.
  • Key note speaker at P&G Asia-Pacific Summit for 2yrs on creative brand innovation.

Uncommon Kind Trading as Alchemy 7 Pty Ltd ABN 56 384 543 732

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Acknowledgement of Country

Uncommon Kind conducts part of its work in Australia. This land is, was, and always will be the land of the Aboriginal and Torres Strait Islander people. We acknowledge their wisdom and that this land was never ceded. We pay our respects to the traditional custodians, elders, past, present and emerging. We acknowledge all Indigenous peoples around the world and support their continued fight to restore their culture and what is rightfully theirs.

© Uncommon Kind 2026